Top 5 Factors to Consider When Designing Hoardings

Hoardings, also known as billboards, play a significant role in promoting businesses. Unlike other forms of advertising, such as print or online ads that can be easily ignored or closed, hoardings are constantly in view for anyone passing by, which reinforces brand recall. Added to that, businesses can choose the location of their hoardings based on their target demographic. However, should you want to make your brand stand out from the crowd using hoardings, seeking the assistance of professionals can be a wise decision on your end. An advertisement agency in Tripura or elsewhere knows how to design hoardings that will grab people’s attention, communicate your message clearly, and generate results.

A well-designed and strategically placed hoarding can give a business a competitive edge in a crowded market by making it stand out from the competition. However, designing hoardings requires careful consideration to effectively convey the intended message and capture the attention of the target audience. In this blog, we will explore some of the most important factors to consider when designing hoardings.

Top 5 Factors That You Must Consider When Designing Hoardings

When designing hoardings, it is important to consider a number of factors, including:

Clear Message

When designing hoardings, make sure that the message is brief and to the point. It should convey the main idea or call to action without overwhelming the viewer with excessive information and be easily understandable with a quick glance. Added to that, try to avoid using complex language or ambiguous phrases that might confuse the audience. Too much text or overly intricate graphics can overwhelm viewers. Keep the design clean and uncluttered to ensure the message is the focal point.

In case you’re in search of a reputable advertisement agency in Agartala, you can contact our team at Supreme Media. We specialise in a wide range of outdoor advertising formats, including billboards, digital displays, transit advertising on buses and trains, street furniture advertising, and more.

Location

Another important factor that you must consider is the flow of traffic around the hoarding. Is it situated in a high-speed area where viewers have limited time to absorb the message? Or is it in a location where pedestrians have more time to engage with the content? Remember, different locations attract different demographics. So, you need to understand the people who are likely to pass by the hoarding and tailor the design to resonate with them.

Target Audience

Try to understand who your target audience is. For instance, if the hoarding is primarily for pedestrians, it should be designed at eye level with clear and easily digestible information. Similarly, for hoardings targeting motorists, the design should be bold, with large fonts and vivid colours for easy readability from a distance. In cases where both audiences are targeted, the design should strike a balance between elements that engage pedestrians up close and those that capture the attention of passing motorists.

In case you don’t know how to develop a strategy that works for your business and target audience, you can seek professional assistance. An advertisement agency in Tripura or elsewhere has a team of experts who are experienced in creating and executing advertising campaigns that are more effective and efficient.

Brand Consistency

The company’s logo should be prominently displayed and consistent with the established brand guidelines. For that, you need to ensure that the hoarding’s colour scheme aligns with the brand’s existing palette for immediate recognition. You can also make consistent use of fonts and typography to maintain brand identity and ensure readability.

Budget

When designing hoardings, keep in mind the budget for designing and producing the hoarding. This is because the budget will influence the choice of materials and the size of the hoarding. A larger budget may allow for more intricate and detailed designs, including advanced printing techniques or interactive elements.

Final Thoughts

Hoardings are not limited by demographic or socio-economic factors. They can reach a wide range of people, making them an effective tool for businesses targeting a broad audience. All you need to do is design the right hoarding. In case you’re looking for a renowned advertisement agency in Tripura, get in touch with the team at Supreme Media. We develop visually appealing and impactful designs that effectively convey the desired message to the target audience.

To learn more about our services call @ 82580-05500.